Augmented Reality conference in Berlin part 1


Cегодня я поделюсь с Вами последними новостями с первой европейской бизнес конференции Дополненной реальности. Местом проведения данной конференции был выбран Ludwig Erhard Haus, который находиться в центре западного Берлина, недалеко от одного из ж.д. вокзалов – Zoologische garten.

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Дополненная реальность

Итак, сейчас мы ответим на главный вопрос, Зачем Вам нужна дополненная реальность!

также вы можете пройти по ссылке: http://dream-corp.com/pdf.php, для того чтобы посмотреть в большем разрешении.

intreview with Alex Neskin

intreview with Alex Neskin, general manager of company DREAMcorp

(russian version)

Ответы на вопросы:

- что же такое технология Augmented reality?
- дополненная и виртуальная реальность?
- принцип работы дополненной реальности
- когда возникла сама технология?
- какие настоящие примеры Дополненной реальности?
- какие области применения возможны для технологии Augmented reality?
- какое будущее техноогии Расширенной, Augmented реальности?

interviewer: Julia Khimchak, PR

смотреть видео… Continue reading →

New vector. Augmented reality

Today, computer graphics became so sophisticated, and technologies are developing each day, that for us is very difficult to find the difference among real and computerized picture.
On the hard time of recession the general turnover in the printing and advertising industries has dropped down to the 70% comparing to the same period of the year 2008.
But what lets the technology of augmented reality?

Printing ads. This technology transforms a usual advertising into the interactive show, where the edges of a fantasy, technologies and space disappear. Just hold the printed marker in front of the web-cam and activate the element (example you can view at www.dream-corp.com). Esquire magazine calls it “magic”. Maybe, we should agree. The technology’s effect is really unbelievable.
According to the many people working in the advertising sphere, this technology will be the directing vector in the realization of the new ideas in photo-, video-, media-, gaming- spaces. Continue reading →

Presentation of new opportunities

dreamcorp augmented reality CEBIT 2010

After visiting CEBIT, that was, in the fact, amazing exhibition – 8 sq.km. occupied by technical issued and addicted to the newest breakthroughs companies, we decided to show our view of the future of advertising.

So, we are glad to present you:

AR on YouTube

We on vimeo: http://vimeo.com/10001295

Imagination and space coincided

Augmented reality – a new branch in the Dreamcorp company activities.

This technology allows to make advertisement, presentations, greetings
personalized, remembering and unique.

The main instruments of AR are our favourite things – computer and mobile
phone, that means that AR can be used in any point of the world.

Proposed solutions with a use of this technology:

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